{"id":11741,"date":"2024-04-26T19:10:34","date_gmt":"2024-04-26T19:10:34","guid":{"rendered":"https:\/\/moroccotours.agency\/le-secteur-artisanal-marocain-realise-une-augmentation-remarquable-de-ses-revenus-de-100-millions-de-dollars-en-2023\/"},"modified":"2024-04-26T19:10:36","modified_gmt":"2024-04-26T19:10:36","slug":"le-secteur-artisanal-marocain-realise-une-augmentation-remarquable-de-ses-revenus-de-100-millions-de-dollars-en-2023","status":"publish","type":"post","link":"https:\/\/new.moroccotours.agency\/fr\/le-secteur-artisanal-marocain-realise-une-augmentation-remarquable-de-ses-revenus-de-100-millions-de-dollars-en-2023\/","title":{"rendered":"Le secteur artisanal marocain r\u00e9alise une augmentation remarquable de ses revenus de 100 millions de dollars en 2023"},"content":{"rendered":"\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"768\" src=\"https:\/\/new.moroccotours.agency\/wp-content\/uploads\/2019\/12\/bleu-de-fes-morocco-arc-1024x768.jpg\" alt=\"Le tourisme au Maroc atteint une croissance record de 39% en 2023\" class=\"wp-image-8353\" srcset=\"https:\/\/new.moroccotours.agency\/wp-content\/uploads\/2019\/12\/bleu-de-fes-morocco-arc-1024x768.jpg 1024w, https:\/\/new.moroccotours.agency\/wp-content\/uploads\/2019\/12\/bleu-de-fes-morocco-arc-300x225.jpg 300w, https:\/\/new.moroccotours.agency\/wp-content\/uploads\/2019\/12\/bleu-de-fes-morocco-arc-768x576.jpg 768w, https:\/\/new.moroccotours.agency\/wp-content\/uploads\/2019\/12\/bleu-de-fes-morocco-arc.jpg 1043w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n<p><\/p>\n\n<p>Le secteur artisanal marocain a franchi une \u00e9tape remarquable, g\u00e9n\u00e9rant une hausse record des revenus de 984 millions de dirhams (100 millions de dollars) \u00e0 la fin novembre 2023. Il s&rsquo;agit d&rsquo;une augmentation impressionnante de 7% par rapport \u00e0 la m\u00eame p\u00e9riode de 2022, selon une annonce de la ministre du Tourisme, de l&rsquo;Artisanat et de l&rsquo;Economie sociale et solidaire, Fatim-Zahra Ammor, lors d&rsquo;une s\u00e9ance du Conseil d&rsquo;administration \u00e0 Rabat.<\/p>\n\n<p>Ammor a attribu\u00e9 ce succ\u00e8s \u00e0 des partenariats commerciaux strat\u00e9giques, \u00e0 des activit\u00e9s promotionnelles efficaces et \u00e0 des efforts de collaboration entre les acteurs publics et priv\u00e9s. \u00c0 l&rsquo;avenir, l&rsquo;accent sera mis sur le renforcement des activit\u00e9s commerciales et promotionnelles et sur l&rsquo;am\u00e9lioration de la comp\u00e9titivit\u00e9 des artisans afin de faciliter les exportations.<\/p>\n\n<p>Le secteur artisanal joue un r\u00f4le central dans le paysage \u00e9conomique marocain, employant environ 2,4 millions de personnes, constituant pr\u00e8s de 20 % de la main-d&rsquo;\u0153uvre active et contribuant \u00e0 7 % au PIB du pays. Notamment, la ville de F\u00e8s abrite \u00e0 elle seule 80 000 ateliers d&rsquo;artisans, employant environ 200 000 personnes, soit 30 % de la population active de la ville.<br\/><br\/><strong>A lire aussi <\/strong> :<a href=\"https:\/\/new.moroccotours.agency\/morocco-tourism-thrives-with-unprecedented-39-growth-in-2023-despite-challenges\/\">Le tourisme marocain atteint une croissance record de 39% en 2023<\/a><\/p>\n\n<p>Tarik Sadik, directeur g\u00e9n\u00e9ral de la Maison de l&rsquo;Artisan, a soulign\u00e9 les principales r\u00e9alisations pour 2023, notamment le lancement de programmes de soutien pour renforcer la comp\u00e9titivit\u00e9 des artisans. Parmi ces programmes, le \u00ab Programme d&rsquo;excellence \u00bb se concentre sur les secteurs du tapis, de la poterie et de la c\u00e9ramique, proposant 30 services pour structurer les unit\u00e9s de production en les accompagnant sur toute la cha\u00eene de valeur d&rsquo;ici 2026.<\/p>\n\n<p>Le deuxi\u00e8me programme, d\u00e9di\u00e9 \u00e0 l&rsquo;aide \u00e0 l&rsquo;exportation, vise \u00e0 guider les op\u00e9rateurs dans l&rsquo;acc\u00e8s aux march\u00e9s internationaux, en renfor\u00e7ant la pr\u00e9sence mondiale et la reconnaissance de l&rsquo;artisanat marocain et de ses produits. Le troisi\u00e8me programme se concentre sur le soutien aux agr\u00e9gateurs et le renforcement des capacit\u00e9s d&rsquo;agr\u00e9gation pour am\u00e9liorer la production et la commercialisation des produits artisanaux, notamment via les plateformes de commerce \u00e9lectronique.<\/p>\n\n<p>Les r\u00e9sultats positifs de cette ann\u00e9e s&rsquo;inscrivent dans le cadre des initiatives lanc\u00e9es par le minist\u00e8re du Tourisme, de l&rsquo;Artisanat et de l&rsquo;Economie sociale et solidaire, notamment l&rsquo;initiative \u00ab Market Intelligence \u00bb lanc\u00e9e en avril. L&rsquo;initiative vise \u00e0 am\u00e9liorer la compr\u00e9hension de la demande mondiale et des tendances du march\u00e9 pour les produits artisanaux marocains, les premiers r\u00e9sultats indiquant une reconnaissance sup\u00e9rieure \u00e0 85 % pour le label \u00ab Maroc Handmade \u00bb sur les principaux march\u00e9s d&rsquo;importation.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Le secteur artisanal marocain a franchi une \u00e9tape remarquable, g\u00e9n\u00e9rant une hausse record des revenus de 984 millions de dirhams (100 millions de dollars) \u00e0 la fin novembre 2023. Il s&rsquo;agit d&rsquo;une augmentation impressionnante de 7 % par rapport \u00e0 la m\u00eame p\u00e9riode en 2022, selon une annonce du ministre du Tourisme.<\/p>\n","protected":false},"author":1,"featured_media":8353,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"_joinchat":[],"footnotes":""},"categories":[971],"tags":[],"class_list":["post-11741","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-non-classifiee"],"_links":{"self":[{"href":"https:\/\/new.moroccotours.agency\/fr\/wp-json\/wp\/v2\/posts\/11741","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/new.moroccotours.agency\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/new.moroccotours.agency\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/new.moroccotours.agency\/fr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/new.moroccotours.agency\/fr\/wp-json\/wp\/v2\/comments?post=11741"}],"version-history":[{"count":0,"href":"https:\/\/new.moroccotours.agency\/fr\/wp-json\/wp\/v2\/posts\/11741\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/new.moroccotours.agency\/fr\/wp-json\/wp\/v2\/media\/8353"}],"wp:attachment":[{"href":"https:\/\/new.moroccotours.agency\/fr\/wp-json\/wp\/v2\/media?parent=11741"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/new.moroccotours.agency\/fr\/wp-json\/wp\/v2\/categories?post=11741"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/new.moroccotours.agency\/fr\/wp-json\/wp\/v2\/tags?post=11741"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}